We can gain insight into the Taurus personality by taking a look at its symbol - the mighty bull. Just as a bull relies on its natural strength, determination, and stability to accomplish tasks and make its way through life, so does a Taurus native do the same.
Taurus personality could also be defined by the motto "Slow and steady wins the race." A Taurus native out there in the world isn't necessarily a force to be reckoned with because they are particular quick or clever.
However, their ability to focus, work hard, and stick with tasks no matter what obstacles life may place in the way sees them to the finish line long after others have become frustrated and given up. Taurus also possesses an ability to enjoy the fruits of their labor to the fullest and a love of sharing the wealth with loved ones to boot.
Taurus rules the second of the heavenly houses, the house that represents all that one holds valuable. This does, of course refer to material objects and tangible possessions.
However, it can just as easily refer to other things that may be important to an individual, such as personal stances, relationships, or other things along those lines. It also covers money, especially money earned through honest hard work.
The influence of this house is easily seen in the high value Taurus places on security - especially financial security - as well as in the energy a textbook Taurean will pour into their home or office space. A Taurus's worst nightmares involve concepts like poverty, discomfort, or hardship and people born under this sign will pour everything they have into avoiding even the possibility of those things.
Taurus is one of the three zodiac signs ruled by the element of earth. Earth is solid and reliable - an element of substance. However, it is also life-giving - the element that gives all living things a safe, nurturing environment in which to grow and thrive.
Taurus natives embody all of these qualities in their approach to life and when it comes to their own worldview. They are individuals you can trust, lean on, and count on to get the job done. They would sooner die than go against what they know to be honest, right, and true.
The influence of earth is also seen in the way Taurus values what is real and tangible over what is simply imagined. Simplicity and stability are what it's all about for these natives. Ideas and concepts do not bring them the security they crave. Seeing really is believing as far as they're concerned, so these folks will always choose tangible assets and sensual experiences over abstract concepts or possibilities.
The planet Venus is named for the Roman goddess of love and beauty, so it only makes sense that a sign and personality under Venutian rulership would care deeply about beautiful things and the pleasures of the senses.
We can easily see Venus's influence in the trademark Taurean love of pleasures like food, wine, art, and music.
The Taurus personality graviates toward an existence filled with beautiful, luxurious things as well as sensual, loving relationships with others.